vegan cruelty free mascara
Beauty,  Makeup,  mascara

Best Vegan and Cruelty Free Mascara

Vegan and cruelty-free mascara has come a long way in the last 10 years. There are so many options on the market now, it’s easy to get lost. Here are my top picks.

Thank you for using the affiliate links and codes in this post, it helps me with a small compensation so I can provide more content. Products in this post were sent by brand for consideration.

Pacifica Highest Lash Mascara – $14

MY FAVORITE MASCARA. This is great all around. It’s at a nice price point and available at a lot of stores including Ulta and Target, and Pacifica‘s website. It layers very nicely and doesn’t look clumpy on the lashes while adding volume and length. Pacifica is a 100% vegan brand.

Milani Highly Rated Mascara – $9.99

I REALLY like this mascara. It’s affordable, it layers nicely, separates nicely, and gives good length and volume. I have found it at so many stores, including Walgreens, Ulta, Target, CVS, and Milani‘s website. Looking for more vegan products from Milani? Find more vegan Milani products.

Covergirl Exhibitionist Mascara – $11.99

This is definitely high up on my favorite list and I love that Cover Girl is now a cruelty-free brand with vegan options! It is affordable and it comes in so many formula options, including waterproof! It lengthens and volumizes. The brush is THICK and it separates and brushes the lashes. It is available at SO MANY drugstores, including CVS, Ulta, Walgreens, and Target. Find a full list of Covergirl vegan products here.

ELF Lash It Out Mascara – $6

This mascara has been all the rage lately, and for good reason! It effortlessly lengthened and separated my lashes and it layered well. It is a fantastic mascara that is worth the hype and you really can’t beat the price. It is available in-store at Ulta, Walgreens, Target, and Elf’s website.

Colourpop BFF Mascara – $9

This was a nice mascara but I feel like the pros and cons are pretty equal. It is affordable, which is great but it also doesn’t come with much product and the tube dries out quite quickly. It added a lot of volume and length, but it also flaked. It comes in so many colors and most of the color options are vegan. It is available in-store at Ulta and Colourpop‘s website. Find a full list of Colourpop vegan products here.

KVD Vegan Beauty Go Big or Go Home Mascara – $24

This is a fantastic mascara, it has everything I look for in a mascara including length and volume. It has a large, thick brush that I find coats my lashes so nicley. The only downside is the price. It is available in-store at Sephora, Ulta, and KVD Vegan Beauty‘s website.

Hourglass Caution Mascara – $29

If you are not satisfied with the above options and you want something a little bit on the high-end side, this is a really good mascara. However, I don’t think that you need to spend the money on it. The shape of the brush is really nice and it makes it easy to get the inner lashes. It’s available in-store at Sephora, Ulta, Nordstrom, and Hourglass’s website.

…and some honorable mentions!

Milk Makeup Kush Mascara – $25

This one took a while for me to really enjoy it. It starts off as a very WET formula but it got better for me after a few weeks. It adds lots of volume and length and it looks really pretty on the lashes. It is available in-store at Sephora and Milk Makeup‘s website. Milk Makeup is a 100% vegan brand.

Bite Beauty Upswing Mascara – $28

This mascara is a new one to me and honestly, it took me a few times using it to learn how to use it correctly. Similar to the Milk Makeup Kush Mascara, it is also a wet formula and I find it works best when I wipe half of the product off in the tube and use the side with less product. It is available in-store at Sephora and Bite Beauty‘s website.

Hopefully, this list was helpful for you to find your next vegan and cruelty-free mascara!


Jessica started creating content in 2014 to help consumers with finding the best in vegan and cruelty free including beauty, food, lifestyle and fashion.

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