Best Cruelty Free Indie Brands

indie brands cruelty free

Indie brands are difficult to navigate, especially in the cruelty-free space. One of the reasons why I don’t talk about them a lot is because it is difficult to narrow down their cruelty-free status and whether or not they have vegan options. If you’ve been following me for a while, you will know that I used to feature indie brands all the time. After getting too much conflicting information, I took a step back from featuring them.

The term “indie brand” is also quite loose but I will define what it means to me. A lot of the companies I am going to talk about are larger now than they were in the past, some of them you can even find at Target or Ulta. To me, an indie brand is a smaller-sized brand that either still has a large involvement from the owner, or they don’t lose sight of the original missions of the brand.

Here are a few of my all-time favorite cruelty-free indie brands (with vegan options!)

Thank you for using the affiliate links and codes in this post, it helps me with a small compensation so I can provide more content. Products in this post were sent by brand for consideration.

The 7 Virtues

The 7 Virtues is a completely vegan and cruelty-free indie perfume company. If you buy completely vegan and cruelty-free products and you can’t find a perfume that you enjoy, I suggest trying out their scents. They smell like more conventional perfumes if you miss that type of thing. You can find their products at Sephora.
Stand-out products: Blackberry Lily, Patchouli Citrus, Vanilla Woods

Shop The 7 Virtues


You might be surprised to see Colourpop on this list! Most people no longer refer to Colourpop as an indie brand but it didn’t feel right to leave them off this list. They are a bigger company than ever but I think it’s important to give recognition for what they do, and that is creating a variety of products at an affordable price tag. You can find them at Ulta now, but most of their business is still run on their website. They have SO many vegan options, from foundation to eyeshadows to lashes, and I am not even including their sister companies Fourth Ray Beauty and Sol Body, which both have an outstanding selection of vegan products! Make sure you check which shades are vegan or refer to Colourpop Vegan Product List
Stand-out products: Pretty Fresh Powder, Not A Box Of Chocolates Eyeshadow Palette, Lashes, Super Shock Blush, Blotted Lip, Lux Lipstick, Lippie Pencil, Lippie Stix, Lip Creme

Shop Colourpop

Pinrose use code veganbeauty for 20% off Pinrose starter kits

Pinrose is a vegan perfume company. They have some great scents and a lot of variety, I recommend getting a sampler pack and trying them all.
Stand-out products: Lil Dipper, Merry Maker, Pillowtalk Poet, Secret Genius, Mystical Misfit

Shop Pinrose

Coloured Raine

Coloured Raine is a Black-owned beauty brand with lots of vegan options. They first made a splash into the makeup world with liquid lipsticks with a unique color selection and formulation. They have since created lashes, foundations, eyeshadows, and more!
Stand-out products: matte liquid lipsticks, Vivid Pigments, and Shadows Palette

Check out the video below to check out my thoughts about the Coloured Raine Vivid Pigments & Shadows Palette!

Shroud Cosmetics (formerly Strobe Cosmetics) use veganbeautyaddict for 10% off

I’ve been a huge fan of this company for years. They are completely vegan and cruelty-free. They have products that “alternative” styles can appreciate but also have products that appeal to more everyday makeup wearers. Their eyeshadow formula is amazing, it blends incredibly well and is super pigmented.
Stand-out products: Creepy Cute Palette, Divinity Palette, Hallobean Palette

Lime Crime use code veganbeautyaddict20 for 20% off

Lime Crime is a completely vegan and cruelty-free brand with lots of unique options as far as makeup and haircare goes. They have been one of my favorite brands for years. Their makeup is so good and their hair dye in the shade Anime is one of my signature colors. Their products are available on the Lime Crime website, Ulta’s website, and in Ulta stores as well.
Stand-out products: Velvetines Liquid Lipstick, Soft Touch Lipstick, Venus XL Palette, Plushies Soft Liquid Lipstick, Wet Cherry Lip Gloss, Greatest Hits Palette, Anime Unicorn Hair Dye

Shop Lime Crime

Check out my video below using Lime Crime Anime Hair Dye!

Lunatick Cosmetic Labs

Lunatick Cosmetic Labs is a completely vegan and cruelty-free indie makeup brand that is known for its alternative aesthetic. They have been around for years and the quality of their products is
Stand-out products: Contour Kits, Eyeshadow Palettes

Luxie Beauty

Luxie is a cruelty-free indie company that sells high-quality vegan brushes. I have been using their products for years and they are some of the best brushes I have in my collection.
Stand-out Products: Pro Precision Tapered Brush (I love using this for blush), Small Tapered Blending Brush, Tapered Blending Brush, Blending Brush

Manic Panic

Manic Panic is a company that has been around for decades and one that I have been using for years. I have been using their hair dye for over ten years and I’ve tried quite a few makeup products as well. Their hair products are some of my favorites on the market. They are available at so many stores including Ulta, Hot Topic, and Sally Beauty Supply.
Stand-out products: Amplified Bleach Kit, Semi-Permanent Hair Dye

Check out my video below using all products from Manic Panic!

Necromancy Cosmetica use code veganbeautyaddict for 15% off

Necromancy Cosmetica is a completely vegan and cruelty-free makeup brand from Puerto Rico. They have the most unique lipstick colors as well as some eyeshadow palettes.
Stand-out products: Healing Stone, Divine Flesh, Lesstrange, A Gothic Romance Eyeshadow Palette

Osea Malibu use code veganbeautyaddict for 10% off

Osea Malibu is a vegan and cruelty-free skincare brand. Their atmosphere protection cream is one of my favorite moisturizers to wear under makeup and I love using the hyaluronic sea serum at night.
Stand-out products: Atmosphere Protection Cream, Hyaluronic Sea Serum

Shop Osea Malibu

Good Dye Young

Good Dye Young is a vegan and cruelty-free hair dye line by Paramore’s lead singer Hayley Williams. Their lines include bright bold hair dye and accompanying hair care products to care for your color. You can get their products online and at Sally Beauty.
Stand-out products: Lightening Kit, Semi-Permanent Hair Dye

Check the video out below where I dye my hair using the colors Narwhal and Blue Ruin.

Thank you for using the affiliate links and codes in this post, it helps me with a small compensation so I can provide more content. Products in this post were sent by brand for consideration.

That completes my favorite cruelty-free indie brands! What are your favorites? Did I miss any? Let me know in the comments below.

Are you curious about other cruelty-free brands and their vegan options? Check out more vegan lists from cruelty-free companies.

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